

In an effort to support healthcare professionals and facilities through this challenging time, Cherie Kloss, founder and CEO with an 18-year history as an anesthetist, launched SnapNurse to offer a more efficient ecosystem for both sides to work together.Īfter completing a successful 10-year run as a TV producer, Kloss was eager to dive back into the medical industry as a nurse and anesthetist. SnapNurse was created to help solve the critical nursing shortage currently sweeping the globe. Similar to other popular on-call applications, SnapNurse reduces staffing shortages for the healthcare industry at a moment’s notice. The startup was funded early on by a friend and family round and took growth equity investment last November to fuel growth.SnapNurse is an on-demand technology platform that connects pre-credentialed nurses directly with healthcare facilities to fill empty shifts. Without disclosing valuation numbers, Kloss tells Hypepotamus the company is “reaching unicorn status.” From its new Colony Square office space, the startup sees contingent workers remaining central to the medical staffing process even after the pandemic. The internal team has grown to be 300 people, many of whom are on the engineering and technology side of the business. This has even rolled into a new revenue stream for the company, Paymint. The patented infrastructure “recognizes fraudulent timecards and helps approve time cards very quickly, and still works with all the multiple systems of every hospital,” she adds. Kloss says they didn’t intend to build a FinTech solution, but there was simply not a good solution out there to allow daily W-2 payments. The early wage access industry, Kloss says, is gaining popularity as companies compete for employee talent coming out of the pandemic. One important part of their success: daily payments. Streamlining the credentialing, staffing, and ultimately payment side of nursing has helped SnapNurse become one of the fastest-growing startups in Atlanta. And I thought this was something that could definitely be changed and improved through the use of technology.” “During that time it was all missed voicemails, phone calls back and forth, scheduling things on paper, and faxing over credentials. Kloss, an Emory University School of Medicine graduate, tells Hypepotamus working across the city on per diem contracts during her 17-year career as an anesthetist made her realize how inefficient the system was. Many were furloughed during COVID and are now looking to continue with flexible, gig-style employment opportunities on the other side of the pandemic.

SnapNurse currently has a database of 165,000 workers, including RNs, CNAs, LPNs, Allied Health staff like pharmacists, and healthcare admins. Acute care hospitals, nursing homes, long-term care centers, and even retail spaces rolling out short-term vaccination stations can use SnapNurse to hire quickly and outsource the more tedious parts of staffing. It would previously take upwards of 14 days to fill a travel nursing position SnapNurse’s platform cuts that down to less than two days.

This gig work model that SnapNurse provides helps both workers and healthcare facilities, says Kloss. The priority now, Kloss says, is flexibility. The pandemic drastically changed how healthcare professionals think about employment. “We’re seeing people post ‘I just got snapped’ or ‘I want to try SnapNursing.’” That’s exactly what founder and CEO Cherie Kloss hears from nurses and medical workers using SnapNurse to find short-term positions or travel nursing contracts. A startup founder must know they’re on to something when the name of their company becomes a verb.
